When Marvin Imus formally introduced category management to his single-store operation in Paw Paw, Mich., a year ago, he was merely catching up to what larger operators have been doing for years. In using shopper data to customize his wholesaler's shelf sets, however, the president and chief executive of Paw Paw Shopping Center leaves his bigger industry peers in the rearview mirror. Imus believes applying that shopper knowledge is how this family-owned store in southwest Michigan, halfway ...
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