LANDOVER, Md. -- When Giant Food here began mapping out the objectives of its category management program, it made sure one aspect was clear -- the consumer comes first. Three years later, that same principle still holds true. Giant's initiative differs from chains that have focused on the supply side of the management process -- negotiating the best deal of the day. Instead, Giant targets the consumer, first centering on products its consumers want and then working with suppliers to ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.