"Customers like to be treated as the individuals they are." -- Scott Ukrop, marketing director, Ukrop's Super Markets The idea that everyone wants to feel a little special sometimes is one that shouldn't come as much of a surprise. But no matter how obvious that is, when it comes to marketing, there's always danger implied in according certain customers rewards that are unavailable to others -- even if those rewarded are highly valued. So many retail marketers tend to stay away from the ...

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