Today's generation of fresh, pre-cut produce targets health-conscious consumers with sophisticated taste buds. Gourmet greens are eclipsing iceberg lettuce in bagged salad mixes, while exotic items are creating excitement in the pre-cut fruit category, according to retailers and other industry sources. Overall, the value-added categories are still rising stars for produce departments. Packaged salads are a $2.6 billion business, fresh-cut vegetables generate $1.4 billion in sales, and ...
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