NEW YORK -- An integrated loyalty program targeted to top-tier shoppers, and a focus on specialty pharmacy are being pursued by Woonsocket, R.I.-based CVS, one of the nation's two largest drug retailers, to increase front-end sales and prescriptions. Thomas Ryan, chairman, president, and chief executive officer for CVS, laid out a plan here to shore up customer loyalty during the Credit Suisse First Boston Food and Drug Retailing Conference this month. The incentive program includes the ...
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