As consumer packaged goods manu- facturers get more comfortable with Internet coupons, many are exploring more sophisticated ways to use them, like linking them to online surveys, rewards programs, targeted e-mail newsletters and retail frequent-shopper programs. "We want to be where our consumers are," said Rose Grabowski, vice president, value development, Mott's, which recently beefed up its online coupon program. Indeed, consumers are on the Web -- and looking for product information ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.