When SN published its first issue in 1952, the dairy industry was in the midst of a distribution revolution that would change how consumers used and purchased milk. Prior to the 1940s, families had their milk delivered in glass quart bottles. Following World War II, a new generation of more affluent, mobile consumers began purchasing milk in grocery stores. For the commodity-based dairy case, recognition as a self-standing entity would prove a milestone in the development of the category. ...

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