TARRYTOWN, N.Y. -- Relationship marketing has moved into the dairy case with Dannon Danimals, a six-pack of yogurt for kids. For every sale of the blended yogurt six-packs, Dannon Co.here will donate 1.5% of the purchase price to the National Wildlife Federation, Washington, the nation's largest private, nonprofit conservation education organization.
"It's a perfect fit," said Robert Davino, product manager at Dannon. It not only advances the wildlife cause directly by educating consumers ...
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