In a business where differentiation is the name of the game, signature products and proprietary brands in the deli/food-service department can spell success in the blueprint for growth, retailers and industry experts told SN. More than any other department, the deli can establish the "fresh" theme and build repeat business, they said. A successful program increases total store sales by bringing customers in more frequently, fashioning an image of quality and freshness for the company, and ...

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