CHICAGO -- Manufacturers and retailers can use information technology and data-base marketing to build a more effective working relationship, said James Keller of DCI, Manasquan, N.J. "We are on the cutting edge of a new spirit of cooperation that can bring enormous benefits to all of us -- manufacturers, wholesalers and retailers," said Keller, senior vice president of business development, and a former longtime executive with Kraft General Foods. He spoke here at an in-store marketing ...
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