Wegmans Food Markets is known for its diversity of products, but even Wegmans doesn't carry a 5-foot-tall bottle of shampoo. Yet that was the dimension provided by the shampoo's manufacturer -- a laughable but all too real example of the kind of data inaccuracy that retailers are dealing with these days. Product data has become a hot topic with the advent last fall of the Global Data Synchronization Network (GDSN), the standards-based global network through which retailers and ...

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