Savvy retailers are no longer relying on gut instinct to decide if a particular product is delivering the right benefits or a category is performing as well as possible. Through the use of more powerful databases and decision-support tools, executives are cutting research time and pinpointing new areas of opportunity. The benefits of decision support are especially useful in refining and improving category management initiatives and promotional efforts, retailers told SN. "We need the data ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.