Prepaid phone cards have become the perfect companion piece in seasonal merchandising at supermarkets. Increasingly, grocery retailers are targeting seasonal calendar events when they think about their prepaid phone-card programs. Albertson's, Boise, Idaho, now follows a promotional calendar to focus shopper attention on its private-label 30-, 60- and 180-minute phone cards, said Mike Davis, manager of national accounts at Talk 'N Toss, Vancouver, Wash., the chain's phone-card supplier. ...
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