The majority of manufacturers use sampling as part of their consumer-promotion activities, according to a Brand Marketing survey. Marketers are divided in terms of how they conduct these activities. According to the survey, 46% said they focus on in-store sampling, while 54% said out-of-store/direct-to-consumer. Published in September 2001, the survey was the second of a three-part report on the industry's promotional practices. Experian, an information solutions company, was a significant ...

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