'Tis the season, and tradition dictates promotional strategy in the Center Store. Retailers are approaching the impending holidays with decorous reserve, trusting in the tried and true staples to keep consumers happy. But sometimes, a little glitz and dazzle is in order. Many grocery merchandisers SN spoke with try to keep promotions as simple as possible at this time of year, not wanting to hit the harried Christmas shopper with all the holiday bells and whistles when they come in for a ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.