'Tis the season, and tradition dictates promotional strategy in the Center Store. Retailers are approaching the impending holidays with decorous reserve, trusting in the tried and true staples to keep consumers happy. But sometimes, a little glitz and dazzle is in order. Many grocery merchandisers SN spoke with try to keep promotions as simple as possible at this time of year, not wanting to hit the harried Christmas shopper with all the holiday bells and whistles when they come in for a ...

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