So much attention has been given to increased copy depth for rental of new releases lately that few in the video industry have questioned the need for it. Retailers said they've had to increase copy depth, but they don't necessarily think it's a good thing for them. Competition from the video specialty stores has forced the issue. "You don't want people to come in and find that all the copies of hit titles are gone, because they will go to the competition and get it there," said Laura ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.