The most effective holiday merchandising programs are planned long before consumers even start thinking about their party needs, retailers told SN. Each year, as Thanksgiving and Christmas draw near, Supervalu's Cub stores get customers into the mood for holiday entertaining with their annual Cub Fresh Holiday Open Houses that kick off the holiday season. For the past few years, the Minneapolis, Minn.-based supermarket chain has organized its signature promotion as a means of inviting ...

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