When it comes to targeting kids, tweens and teens, Shaw's Supermarkets in East Bridgewater, Mass., enforces a number of effective strategies in its Center Store aisles. The supermarket chain uses everything from the creative packaging of its own private-label goods to merchandising techniques and partnership promotions that include private labels, vendors' products and out-of-store events. Bernie Rogan, spokesman for Shaw's, said local teens are lured into the stores and prompted to ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.