Haggen's store No. 35 in Yakima, Wash., contains a set of unique demographics that has shaped its greeting card department. Such detailed demographic market data as characterize Haggen's store No. 35 have become important criteria for both retailers and manufacturers in tailoring a store's nonfood mix to better serve its customer base and increase sales. The Yakima store competes in a trading zone with a shopper base of 26,500 people. Within that base, 24% is mostly Mexican Hispanic and ...

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