NEW YORK -- An initial finding from a category-management pilot program implemented for the magazine departments at Wegmans Food Markets, Ralphs Grocery Co. and Harris Teeter indicates life stage and demographics heavily influence purchases. After 16 months of running the project, termed "Cover Story," at more than 450 stores of the three major chains, Time Distribution Services here, the sales and retail marketing arm of Time Warner, released its findings. TDS, working with Dechert-Hampe ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.