It's not just a kitchen-table business anymore. The $300 million sampling and demonstrations industry has become an integral part of the in-store marketing mix. Leaders in the industry, such as David Schwartz, president of Supermarketing, Minneapolis, a national in-store demonstration and marketing company, are forecasting "explosive, almost unchecked growth" for in-store demos and related services over the next three years. "Media dollars are flowing in our direction," Schwartz told Brand ...
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