It's always fine to think of the strategic import of industry developments, but sometimes it's just as well to take a look at one of the basics of the business, which, when well executed, can make a real difference. A news article in this week's issue, on Page 25, is a good reminder of that. The article, which derives from a seminar at this month's Fancy Food Show in New York, is all about in-store demonstrations. Demos can be very important, increasing sales of featured products by huge ...
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