Time was that Sunkist oranges, Dole pineapples and Chiquita bananas were the only branded items in the produce aisle. But those days are gone. Today the old timers share space with a plethora of branded upstarts ranging from Foxy lettuce to Frieda's gourmet sun-dried tomatoes. In the go-go world of high-stakes product marketing, produce branding is hot. And for good reason. Despite the difficulties of branding commodities, more and more suppliers are finding that branding is the way to go ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.