Woe to the American peanut butter manufacturer that marketed its product in Ma-laysia in green containers. In that country, green is associated with disease, even death -- the eventual fate of the product. Failure to understand cultural nuances is a common blunder made by U.S. marketers seeking to carve out a piece of the lucrative global marketplace. Companies today have more marketing opportunities than ever before, thanks to expanding democratic freedoms and shrinking trade barriers. ...
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