In their quest to differentiate the center aisles, retailers have been eagerly plopping in new fixtures and signs. In the rush to dress up their stores, though, some are making changes that fall afoul of the design police. Here are some rules: - Keep a total-store perspective. The nicest signs, colors and fixtures have the opposite of their intended effect if they jar with the rest of the store flow and color scheme. Bill Carlson, vice president of sales for Borgen Systems, Des Moines, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.