Supermarkets -- still fiercely competing with mass merchants and club stores for detergent sales -- have begun stocking larger sizes and putting more effort into promoting them. "Larger sizes are in demand, and give you a nice ticket ring," said Denny Hopkins, vice president of marketing and sales development for Giant Food Stores, Carlisle, Pa., a subsidiary of Ahold USA, Atlanta. The Giant chain is stocking the larger sizes, such as the 200-ounce liquids, "and doing a much better job ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.