SN REPORT more than any other area of the grocery store, the baking products aisle literally takes on the local flavor of any given region. Traditional regional favorites, old mainstream standbys and new ethnic specialties created by changing area demographics all play a role in the makeup of the products included in this aisle. While the items included in the baking aisle can vary, so can the approaches to merchandising and promoting them. What follows is a snapshot of the baking aisle ...

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