NEW YORK -- Discounters across the country had a strong holiday season this year, but not at the expense of most supermarkets, according to analysts. That's because much of the fourth-quarter gains by discounters came from general merchandise, a category still not heavily emphasized at supermarkets, except for those supermarkets that operate supercenter formats. Deborah Weinswig, associate director at Bear Stearns here, said that Wal-Mart Stores, Bentonville, Ark., saw a 4% to 6% increase ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.