BETHESDA, Md. -- Discovery Communications is looking to expand the Discovery Channel franchise that it has developed in PetSmart pet supply superstores and in The Nature Co. retail outlets into other formats that could include supermarkets. "Our business plan for 1996 is to look to creating Discovery Channel centers in other types of retail formats," said Andrea Roberson, senior manager of retail marketing at Discovery Communications, Bethesda, Md. Other formats besides supermarkets could be ...

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