BETHESDA, Md. -- Discovery Communications is looking to expand the Discovery Channel franchise that it has developed in PetSmart pet supply superstores and in The Nature Co. retail outlets into other formats that could include supermarkets. "Our business plan for 1996 is to look to creating Discovery Channel centers in other types of retail formats," said Andrea Roberson, senior manager of retail marketing at Discovery Communications, Bethesda, Md. Other formats besides supermarkets could be ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.