BURBANK, Calif. -- Disney is aggressively expanding its direct-sell program to supermarkets and may sign up as many as two dozen major chains within a year, according to a distribution source who is familiar with the companies involved. Wegmans Food Markets, Rochester, N.Y., started buying direct in September from Buena Vista Home Video, Disney's video distribution and marketing division, the source said. Tops Markets, Buffalo, N.Y., may be the next chain to start buying direct from the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.