BURBANK, Calif. -- Walt Disney Co.'s purchase of SuperComm, Dallas, clears the way for revenue sharing to enter the video distribution mainstream, particularly for supermarket rental departments, say industry observers. Through it, supermarkets may become even more of a force in the video rental business than they are today. Supermarkets represented 18% of the $9.3 billion video rental market last year, roughly the same as Blockbuster Video, according to SN's State of the Industry Report on ...

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