BURBANK, Calif. -- A strategy of actively pursuing direct relationships with supermarkets -- sometimes at the highest levels of the company -- is paying off in increased sales, said Ann Daly, president of Buena Vista Home Video here. While direct relationships usually don't translate into direct sales and shipping arrangements, they have become an effective way of capitalizing on the supermarket trade's unrealized sell-through and rental potential, Daly told SN in an exclusive interview. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.