The dispensed-water category may look like a modest, low-profile customer service, but it is a surprisingly profitable one for supermarket retailers. In-store, where retailers say they capture both impulse and destination sales, the unobtrusive machines are found along the store perimeter, in store lobbies, or in an aisle. More often than not, however, the water centers are placed somewhere on the store's perimeter, whether it's near the produce department or wedged between the service deli ...

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