With new products coming out all the time and limited freezer capacity, supermarket frozens category managers have their work cut out for them. Some 25 years ago, everyone predicted that frozen food would become a large segment of the supermarket business. "Frozens were seen as a tremendous breakthrough in convenience foods," said Michael Sansolo, senior vice president of the Food Marketing Institute, Washington. "Then the growth did not attain the level expected." Indeed, frozen foods ...
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