Like a champion without his Wheaties, a retailer who doesn't give proper attention to the battery category isn't going to turn in a peak performance. Customers prowling the supermarket aisles for groceries probably don't have batteries on their minds, so it's up to retailers to juice up their battery merchandising to maximize impulse sales. "If you ask me what is the No. 1 priority in the retail outlet, it is about having the appropriate display and clear communications at the display," ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.