Diversification will be the supermarket's key to surviving the new age of electronic interactivity and all that in-home delivery systems promise. In SN's Third-Annual State of the Industry Report on Supermarket Video, 33% of respondents said they worried about the impact future in-home delivery technologies would have on their business. To counteract the competition from emerging multimedia technologies, retailers said they would diversify into alternative areas. Many retailers are already ...

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