With the test market introduction last month of Divx, the battle of DVD technologies began evolving from a war of words into marketplace competition. The Divx limited-play variation of the DVD format began tests in the San Francisco and Richmond, Va., areas June 13. Forty-five stores of two electronics retailers are involved in the tests -- Circuit City, Richmond, and The Good Guys!, Hayward, Calif. One Divx player is now available along with some 45 movies, according to press reports. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.