LAKELAND, Fla. — Publix Super Markets picked a good time to target new pet owners. Last year, $38.4 billion was spent in the U.S. on pets, up from $17 billion in 2004. That includes $15.2 billion for food; $9.3 billion for supplies and over-the-counter medications; $9.4 billion for veterinary care; $1.8 billion for live animal purchases; and $2.7 billion for other services, according to the American Pet Products Manufacturers Association, Greenwich, Conn. PET OWNERS SPEND THE FOLLOWING EACH ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.