Food retailers may finally be doing something useful with their data. For years supermarkets have been collecting massive amounts of customer transaction data with the intent of using it to better understand their customers' shopping habits. Armed with this understanding, retailers could do a better job of stocking the right products and tailoring promotions to specific groups of shoppers and even to specific shoppers. Anyway, that was the theory. The reality has fallen far short, as ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.