CHICAGO -- Effective defense against dollar stores requires a supermarket to determine which shoppers and categories are the most vulnerable to the fast-growing, discount format, Mary Pietsch stated at the Food Marketing Institute show here last week. The answers may be surprising, noted Pietsch of ACNielsen's Homescan here. She detailed the rapid rise of the dollar store channel. Then she suggested supermarkets assess the competition by looking into the figures and trends behind such ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.