NORTHLAKE, Ill. -- Dominick's Finer Foods used full-page ads in Chicago's Sunday newspapers last month in a bid to boost consumer confidence about buying seafood. The ads featured a color drawing of a rainbow trout under the headline "How to select fresh seafood without feeling like a fish out of water." Copy pointed out clear eyes, scales that don't rub off, bright gills and firm flesh as guides to selecting fresh fish. "The most obvious is right under your nose. If it smells like fish -- ...

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