Could it be that the supermarket industry's rush of recent years to inaugurate enhanced fresh-meals programs, in a bid to stem the flow of dollars to non-supermarket competitors, has been little more than "HMR hype?" That's probably an exaggeration, but it's an opinion well worth considering. David Rogers broached it last week. He's a consultant based in Deerfield, Ill., who was a speaker at the International Dairy-Deli-Bakery Association convention in New Orleans. His thought is that the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.