DAYTON, Ohio -- Having documented lower-than-industry-average shopper defection rates, Dorothy Lane Markets here is also confident it is losing the "right" customers through its electronic frequent shopper program. The retailer determined its overall defection rate of 18.8% was largely attributable to its least profitable shoppers. By contrast, the best customers -- whose spending levels put them in the top 30% tier -- accounted for only 2% of the total defection rate. Industrywide, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.