Unlike most other classes of trade, supermarkets can rent their videos and sell them, too. With giant sell-through titles like "Jurassic Park" and "Snow White and the Seven Dwarfs," retailers will both sell and rent these titles to enhance their image as complete video destination stores. They will have impressive displays promoting the sell-through tapes and tremendous depth in copies of the same titles for rental. One side of the business will build on the other, generating a sales ...

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