CHICAGO -- DowBrands' trade marketing department, which had been shrinking fast since the beginning of the year, finally winked out of sight last month. But most former members of the group continue to apply the learning they accumulated over its four-year existence in other roles within the company, said Mike Cooper, corporate account executive. The company has adopted new structures, including what it now calls its account marketing group, to pursue more comprehensive strategies for ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.