PLANO, Texas -- Retailers who stock Dr Pepper along with colas in endcap soft-drink displays can substantially improve their overall case soft-drink volume, according to Dr Pepper Co. officials. Unlike straight cola drinkers, Dr Pepper drinkers also imbibe colas along with their regular and Diet Dr Pepper, said Pete Wurzer, a bottle and can system vice president at Dr Pepper/ Seven-Up, based here. "Dr Pepper drinkers buy more cola than regular cola drinkers, so use parity pricing and ...

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