MENLO PARK, Calif. -- As the International Dairy Deli Bakery Association prepares to convene in San Jose, Calif., operators visiting from around the country may be curious about what makes Bay Area independent Draeger's tick. The two-unit independent here manages to stand out in one of the biggest food meccas in the country by running on a deceptively simple food-service strategy: Be special, but not too special. In an upscale retail setting, Draeger's food mix strikes a delicate balance ...
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