From classic cartoon characters to this month's hot theatrical release, licenses have become a mainstay in supermarkets' greeting card departments. Social expression companies are investing heavily in licenses because they draw traffic and add merchandising excitement, said nonfood executives contacted by SN. According to Barb Zugmier, nonfood director at B&R Stores, Lincoln, Neb., licensed properties have broad appeal to a youth-oriented age group. "It's almost a built-in attraction ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.