ShopRite: Extra Virgin Olive Oil Puglia province of Italy, ShopRite's Extra Virgin Olive Oil caused quite a stir among the PLMA focus group panel, with judges applauding its taste/value equation. "It had the aromatic qualities of an extra virgin olive oil and had a premium taste to it, especially since the price was $6," said Bret Thorn, assistant editor at Nation's Restaurant News and PLMA panel judge. "It still had some of those appealing kind of grassy qualities that olive oil is ...

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