ShopRite: Extra Virgin Olive Oil Puglia province of Italy, ShopRite's Extra Virgin Olive Oil caused quite a stir among the PLMA focus group panel, with judges applauding its taste/value equation. "It had the aromatic qualities of an extra virgin olive oil and had a premium taste to it, especially since the price was $6," said Bret Thorn, assistant editor at Nation's Restaurant News and PLMA panel judge. "It still had some of those appealing kind of grassy qualities that olive oil is ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.