Effective loyalty marketing, employing data mining of frequent shopper information, can reach beyond price and establish deeper bonds with shoppers. Creating this intimacy with customers is touted as the brass ring for operators seeking to seize sales by capturing a larger percentage of customers' market baskets. As frequent shopper programs flourish, creating less of a competitive advantage, and price and convenience outweigh loyalty, retailers are called to do what retailers to best -- ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.